PEG delivers Pay-As-You-Go (PAYG) asset-based financing to consumers who lack both access to reliable electricity and formal banking services.
PEG’s anchor product - a basic solar home system that includes six lights, a phone charger, a radio, and a TV - allows consumers living on $5-10 per day to access clean light for working and studying after hours, avoid harmful air pollution from kerosene based lighting solutions, and also build credit for additional products and services over time.
To date, PEG has raised nearly $50 million and has over 450 full time staff across Ghana, Ivory Coast and Senegal. PEG has also won numerous awards, including the prestigious 2017 Ashden International Award for excellence in sustainable energy, and was named as one of the fastest growing companies in Africa by the London Stock Exchange.
And that's not all, PEG will soon be setting up in Mali, so we will continue to recruit and train teams. Thus, great opportunities for development within our entity are offered to you.
So join us and help us in our mission to brighten the lives of our customers.
Develop and implement marketing communications plans and campaigns to achieve PEG’s marketing objectives
Work closely to coordinate and support all marketing activities with agencies.
Evaluate effectiveness of marketing communications campaigns and media / advertising purchases.
Support to develop and implement a public relations strategy to establish PEG as a thought leader in solar in Senegal
Research events and home-shows for PEG to have a presence at and coordinate activities to support.
Work with the Group marketing team for any related programs
Create and execute a comprehensive social media strategy
Conduct all activities plus assigned projects within budget to best quality possible.
Act as the point person between the internal marketing department, cross-functional internal teams, and external agencies to implement key marketing initiatives
Master’s Degree or equivalent in marketing, communications, public administration or a related field
5+ years experience in marketing
Experience in digital marketing (including social media)
Solar and / or energy storage industry experience preferred
Strong communication skills
Ability to work independently
Ability to manage multiple projects and priorities while meeting deadlines within a fast-paced, dynamic work environment