PR & Communications Lead
Dakar, Sénégal
il y a 4j
source : Emploidakar

NBA is hiring a PR & Communications Lead, Basketball Africa League (BAL)

Reporting directly to the Vice President and Head of Strategy & Operations, BAL, this position will oversee the communications strategy and execution for the BAL with the goal of driving fan and media attendance at BAL games / events, securing media coverage of the league, growing the league’s audience, and providing a professional in-arena experience for media on gamedays.

  • Responsibilities include setting the overall communications strategy for the BAL; overseeing all business and on-court communications;
  • press release and message development; securing media coverage in Africa on an ongoing basis; liaising with internal stakeholders, teams, partners and media;
  • on-site execution at league events; and executive preparation. This individual will be a highly organized self-starter who works well across departments and can also work autonomously when on location at events.

    Major Responsibilities :

  • Primary contact for all BAL business and basketball communications, including press releases, key messages, Q&As and executive remarks relating to partnerships, consumption metrics, expansion, qualification process, new elements of the league, etc
  • Develop and execute communications strategy for the BAL in conjunction with BAL senior leadership and relevant NBA departments in NY and globally (Communications, International Marketing, CDS, Social & Digital Media, GCMD, etc.)
  • Pitch and secure consistent media coverage in Africa about the BAL and its teams across a range of outlets, including business, technology, consumer, sports trade, health and wellness, lifestyle and news publications
  • Pitch and secure consistent media coverage in Africa about BAL players, highlighting their unique journey to the league and their experience in the league
  • Oversee media operations for all BAL events, including driving media attendance, credentialing, on-site media relations and event / press conference management
  • Required Skills / Knowledge :

  • Proficient with Microsoft Office
  • Exceptional writing and communication skills
  • Multidimensional communications leader with the ability to develop and implement multifaceted PR strategies in a variety of markets simultaneously
  • A motivational leader of people who is also able to engage, listen and collaborate with multiple internal departments to deliver cross-team solutions
  • Ability to meet tight deadlines
  • Self-motivated, dedicated and driven to achieve results
  • Deep knowledge and expertise of the African continent
  • Strong network of high-profile African media contacts and relationships
  • Basketball knowledge, experience and / or affinity a plus Bilingual French & English required
  • Minimum of 10 years of experience in PR / Comms with a confirmed track record of developing and implementing market-based communications strategies
  • Proven track record of building and growing a brand following while working with multiple internal and external stakeholders
  • Experience in crisis communications
  • Education

  • Bachelor’s degree in PR, Communications, Marketing or related discipline required
  • MBA or post-graduate degree preferred
  • REQ ID : 2367

    Closing date : 07 February 2020

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